Exploit a lyrical niche to promote your band from a totally new avenue.

So far all the advice on this blog has been about how to promote your music to music lovers. However, I realised that if you have suitable lyrics, you can exploit them to find more fans who might connect with your lyrics.

Love songs, protest songs, a particular personal experience are all examples of lyrical content that can be used to promote your band from a totally new avenue. Did you just write a song about your recent breakup? Find places to share this song with others who have been through a similar situation and there is a high chance they will connect with your song and understand how you feel.

This type of connection with someone creates a deeper and more substantial connection with them that is likely to increase the chance of them both liking your music and listening to more of it.

So how do you find the right place to promote your music?

First thinking about which of your songs has the most meaning full lyrics, or the ones that people can connect with most easily. Whether it be an anti government lyrics or lyrics about motorbikes, summarise the content of each song and think about what kind of website you might find people interested in this content.

Then you have 3 options. First: post on websites/forums/blogs about how this song connects to the subject, maybe it inspired you or accurately reflects you feelings but you must post with 2 things:

• a tone that suggests you are a fan of the music, not a band member shamelessly promoting their music.
• a link to the place where you can hear the music. (Youtube is a good option because it can option be played without people having to leave the site their on)

The next option,  is perhaps more ambitious but to find websites that discuss your lyrical content and see if they are interested in promoting your music. You will really need to sell the benefits of doing this to them, for example you could talk about how it is another way to explore/express a feeling towards something. If this pays of it will be really good for you because a trusted member of a community is promoting your song which makes it highly likely that it will be listened to.

The last option is to find radios/podcasts that discuss your content and see if they are interested in using your music on their shows. Again you will need to work hard to find a good radio show (start small and local and build up) but if you do, the rewards will be huge.